Most people think of digital signage as another form of advertising. It is. It’s also one of the most cost-effective ways to communicate. In the ever changing world of healthcare, communication is critical to maintaining quality of care and controlling costs.
In a healthcare setting, such as a doctors office, hospital, clinic or lab, there are a variety of health care needs. However there are three significant needs that are common to all patients regardless of their ailments.
- They need to be informed.
- They need to be put at ease.
- They need to know how to engage with the staff and/or facility.
Digital signage displays in the right areas of a healthcare facility, and displaying the right messaging, can provide all three.
What content can you display to address all these needs? That’s a big question with a lot of answers that depend on a number of factors, but here are some examples. A new patient at a doctor’s office needs to know what window to go to and what information to have available to get checked in quickly. In a hospital, knowing where to go to get directions can help you get to the office of floor you need quickly and efficiently. Wayfinding is a critical use of digital signage in larger facilities.
Beyond directions, a medical digital signage display can be used to let patients know about important medical information and procedures. For example, that flu shots are available and if they are in a high risk group that needs them. Families waiting for patients undergoing surgery or other medial procedures and be kept up to date using digital signage. This can save a lot of time with staff who only need to post information on the digital signage display to let families know their loved ones status. Pharmaceutical companies are also willing to pay for digital signage impressions to promote their latest products.
Travis Kircher authored a white paper on Digital Signage In Healthcare for the website DigitalSignageToday.com. In it, he states the following.
“Industry experts see…entertaining content as a means of soothing the patients in the lobby. Instead of leaving them alone with their fears, the digital sign acts as a sort of companion, helping them to think of more light-hearted subjects, such as the latest football scores, celebrity gossip or this morning’s space shuttle launch.”
So besides directions and important medial information, that same digital sign can be a source of entertainment and comfort. To have a machine, a digital signage display, hanging on the wall delivering all three of those critical needs is truly the kind of cost/benefit a modern healthcare provider can’t live without.
Because the effectiveness of digital signage in the healthcare world, there are dozens of companies offering not only the hardware, but also managed content. However the downside to these systems is they can be very expensive and they force the end-user to relinquish control of much, if not all, of their content.
Where Squizz Digital Signage is making a difference in healthcare is with the small clinic or doctors office that has to be mindful of their budget. Expensive hardware and a full-time staff member to manage a digital signage system is not going to work for most medical practices. Squizz will. Our low-cost, easy to install and easy to use systems can have a huge impact on the health and wellness of your business. You can learn more by visiting our website at www.squizzdigitalsignage.com.
Some of the information in this post was found in the White Paper: Digital Signage In Healthcare. You can request a copy of the full 38 page report by click the link in the description below.
DigitalSignageToday.com, operated by Louisville, Ky.-based NetWorld Alliance, is the leading online publisher of news and information on the emerging world of digital signage, dynamic messaging and cutting-edge business-communication technologies. The content, which is updated every business day and read by professionals around the world, is provided free of charge to readers.