Shaking Things Up In Small Business
In the business world, it’s all about visibility. The more people see your business, the more likely they are to use your products or services. And in today’s digital age, there’s no better way to increase your visibility than with digital signage. From towering LCD screens to sleek OLED panels, digital signage can help your business stand out from the crowd. It’s shaking up small business by providing them with a cost-effective, efficient, and flexible ways to advertise. Here are some of the ways digital signage is benefiting small business:
Increased visibility: With digital signage, small businesses can increase their visibility by displaying dynamic content that catches the attention of potential customers. This allows small businesses to reach a wider audience and increase their brand awareness.
Improved customer engagement: The autonomous, always available nature of digital signage allows small businesses to engage with customers in new and innovative ways, all the time. For example, interactive displays can encourage customers to interact with your brand or provide feedback, leading to a more personalized and engaging experience.
Cost-effective advertising: Traditional advertising methods such as print, radio, and television can be expensive for small business. Digital signage provides a cost-effective way to advertise, as the cost of creating and displaying content is relatively low when compared to traditional media.
Flexibility: Digital signage allows small business to easily change their advertising content to reflect new products, promotions, or events. This flexibility allows small businesses to stay up-to-date with their advertising and adapt quickly and effortlessly, to changes in their business.
Analytics: By pairing Squizz with other technology, like QR codes, business can gain valuable insight on customer engagement and content performance. This data can be used to optimize future content and improve the effectiveness of advertising campaigns.
Here are examples of three small businesses - that use digital signage to great effect.
1. The Coffee Shop:
A small coffee shop in Seattle is using a digital signage display to showcase its menu and specials. The bright colors and clear images on the screen are eye-catching and help customers make their ordering decisions. And best of all, the shop can update its menu and specials instantly, without having to print new menus every day.
2. The Clothing Store:
A clothing store in New York City is using digital signage to display fashion models wearing the latest clothes and accessories. The store can rotate through different looks quickly and easily, without having to hire new models or photography every time. And the best part is that customers can see what the clothes look like on real people before they even enter the store.
3. The Ice Cream Parlor:
An ice cream parlor in Los Angeles is using digital signage to show off its flavor of the day. The parlor can change the flavor on a whim, and customers can see what they’re getting before they even step foot in the door. Plus, the parlor can use animated graphics and videos to really make the flavors come alive.
To learn more about how Squizz can help your business, read our blog post “Learn How Squizz Can Set The Mood” and sign up for a free trial on our website, to experience the difference it can make for your business.