Snap Your Users To Attention
Imagine, you're driving down Main Street - Small Town, USA. You stop at a light and have a moment to glance at your surroundings. What do you see? The stop light, grandma crossing in front of you and something flashing out of the corner of your eye! You turn your head and BAM! You've be ocularly captured by the digital sign reading "Joe's Plumbing - 20% off all services this month only!". You think to yourself, "I DO need to get my drains cleaned, I basically take a bath when I shower... noted. Joe Plumbing.". The light turns green and that business just made an impression on you that created a sense of urgency; and it may just persuade you to utilize THEIR service in the near future, over anyone else. Additionally, it essentially cost them nothing to gain a customer - that's why digital signage is one of the most cost effective ways to advertise. That's the power of shiny!
But...what did you miss? The bank on the corner with traditional signage offering the lowest rate loans you've (never) seen. The church offering free coffee and donuts on Sunday mornings. The local diner with the best pie in town, supposedly. They didn't capture your attention, to make you remember them. They didn't have (Squizz) Digital Signage.
Digital signs seem to be everywhere these days, and there’s a reason for that. THEY WORK! A study by the Outdoor Advertising Association of America found that 64% of people said they had noticed a digitally-billboard in the past month, while only 14% said they had noticed a traditional static billboard. That’s a pretty dramatic difference!
So, what is it about a digital sign that makes it so much more attention-grabbing than a regular old traditional signage? Let’s take a look at the psychology behind it.
The Psychology of Attention
Humans are visual creatures, and we are hardwired to pay attention to things that stand out or are moving specifically in our peripheral. In the wild, something drawing our attention could mean life or death. A digital sign taps into those psycological triggers that grab attention. Our brains are also wired to spot patterns, and a digital sign can use that to order in chaos. For example, have you ever its advantage by playing on our natural instinct to find noticed how your eye is drawn to the bright lights of a TV or computer screen when everything else in the room is dark? That’s because our brains are seeking out patterns of light in the darkness.
A digital sign can also use special effects like animation and sequencing to grab our attention even more. Studies have shown that we are more likely to remember information that is presented to us in an organized way, like in a list or sequence. So, if you see a digital sign with rotating images and bullet points listing all the reasons why you should come into the store, you’re more likely to remember those reasons than if they were just listed haphazardly on a regular sign.
Are Digital Signs More Affordable?
Another advantage of digital signs is that they are often more affordable than traditional static signs, especially in the long run. With traditional signs, once they’re made, that’s it—you can’t change them without incurring additional costs. But with digital signage, you can update your content as often as you want at no extra cost. That means you can change your message daily, weekly, or even hourly if you want! And since we know that people are more likely to remember information that is presented to them frequently (another quirk of human psychology), that means you’re getting more BANG for your buck with a digital sign.
Digital Signs Make You More Money!
Last but not least, digital signs have been proven to make businesses MORE MONEY! In one study by Integer Research Ltd., 66% of respondents said they had made an impulse purchase after seeing an LED display. That same study found that LED displays increased foot traffic by 20%. And another study by Google found that businesses saw an increase in sales of up to 30% after installing outdoor digital signage!
On a final note
As you can see, there are lots of reasons why investing in digital signage is a good idea for any business owner! Not only are they more attention-grabbing than regular signs, but they’re also more affordable and could lead to an increase in sales. So what are you waiting for? Get out there and get yourself a shiny new digital sign! Check out our website to learn more about the most affordable and easiest way to get started, Squizz.
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