You’re driving down the street and you see a sign for a new restaurant. You can’t read it because it’s small…actually you barely noticed it to begin with. Boring… There goes the chances of that business getting you as a customer. But imagine they knew “The Power of Shiny” Instead of driving right past, you might actually stop and check out the place. That’s the power of an effective sign. It can make the difference between getting noticed and being ignored. So if you’re running a business, put some thought into your signage. It could be the key to success.
We’ve all seen those digital signs that seem to be everywhere these days, and there’s a reason for that. THEY WORK! A study by the Outdoor Advertising Association of America found that 64% of people said they had noticed a digitally-billboard in the past month, while only 14% said they had noticed a traditional static billboard. That’s a pretty dramatic difference!
So, what is it about a digital sign that makes it so much more attention-grabbing than a regular sign? Let’s take a look at the psychology behind it.
Humans are visual creatures, and we are hardwired to pay attention to things that are bright and moving. A digital sign taps into that by being both of those things. Our brains are also wired to spot patterns, and a digital sign can use that to its advantage by playing on our natural instinct to find order in chaos. For example, have you ever noticed how your eye is drawn to the bright lights of a TV or computer screen when everything else in the room is dark? That’s because our brains are seeking out patterns of light in the darkness.
A digital sign can also use special effects like animation and sequencing to grab our attention even more. Studies have shown that we are more likely to remember information that is presented to us in an organized way, like in a list or sequence. So, if you see a digital sign with rotating images and bullet points listing all the reasons why you should come into the store, you’re more likely to remember those reasons than if they were just listed haphazardly on a regular sign.
Another advantage of digital signs is that they are often more affordable than traditional static signs, especially in the long run. With traditional signs, once they’re made, that’s it—you can’t change them without incurring additional costs. But with digital signage, you can update your content as often as you want at no extra cost. That means you can change your message daily, weekly, or even hourly if you want! And since we know that people are more likely to remember information that is presented to them frequently (another quirk of human psychology), that means you’re getting more BANG for your buck with a digital sign.
Last but not least, digital signs have been proven to make businesses MORE MONEY! In one study by Integer Research Ltd., 66% of respondents said they had made an impulse purchase after seeing an LED display. That same study found that LED displays increased foot traffic by 20%. And another study by Google found that businesses saw an increase in sales of up to 30% after installing outdoor digital signage!
As you can see, there are lots of reasons why investing in a digital sign is a good idea for any business owner! Not only are they more attention-grabbing than regular signs, but they’re also more affordable and could lead to an increase in sales. So what are you waiting for? Get out there and get yourself a shiny new digital sign! Check out our website to learn more about the most affordable and easiest way to get started, Squizz.
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